Brand & growth generalist — multi-channel campaigns shipped, events owned start to finish, portfolios kept honest. Proof over promises.
Audience, positioning, message — nailed down before a single ad gets made.
Meta, Google, YouTube, LinkedIn — planned, targeted, and pushed live, not just pretty slides in a deck.
Naming to on-ground execution — I own the whole experience, not just my slice of the brief.
A portfolio view across client brands, catching what breaks strategy before it ships.
Not just the deliverable in front of me. I've sat close enough to leadership to know why a campaign exists before I know what it looks like.
I'd rather get a real version in market and read the response than perfect something no one's seen yet.
Meta, Google, YouTube, LinkedIn — different formats, same spine. Consistency is the actual hard part.
Took Calicut FC's Instagram from its early follower base and built the strategy that took it through the roof: a live-matchday system with a graphics and motion team on-site producing real-time posters and goal cutouts as the match happened — so fans walking out of the stadium already had the story in their feed, and anyone who couldn't make it still felt like they were there.
Watch the case study →Operated with the kind of ownership the CEO himself would have — branding, strategic input on ticket sales, and creative direction across video and digital output, including how the posts themselves should look — for a 7-day event across 7 tracks with international speakers and celebrity guests. Coordinated the inter-team and vendor logistics between Xpresso and the university's side, so nothing fell through the cracks across a week of moving parts.
"High-pressure environments don't reward perfection. They reward clarity."
Watch the case study →Xpresso's CEO co-founded Money Conclave, India's Global Wealth and Investment Summit — which meant working directly under him with the same CEO-level ownership as Summit of Future: strategy, branding, and creative direction across video, digital, and every post that went out. With no partner institution to share the load this time, the responsibility ran deeper.
Watch the case study →Directly involved with every brand Xpresso touched — signed and still-being-pitched — sitting in on client meetings and pitches, then making sure strategy, creative, production, sales, and finance all moved in step. Less a task on a list, more air-traffic control for the whole org.
Ran paid and organic campaigns across four platforms for agency clients — planning, targeting, creative rollout, and reporting, coordinated with production so the story stayed consistent from channel to channel.
Started each day translating the CEO's priorities into motion — chasing decisions across strategy, creative, sales, production, and finance so nothing stalled. Owned brand positioning and growth bets, ran point on major events like Money Conclave and Summit of Future, and sat in on the conversations that mattered: expansion planning for Dubai, Saudi Arabia, and Bangalore, org restructuring, and investor decks.
Ran paid and organic campaign execution across Meta, Google, YouTube, and LinkedIn for agency clients — planning, targeting, reporting, and coordinating with the production team so creative and media stayed in sync.
Brought in by friends who founded the forex trading academy, and owned whatever marketing a startup needed — branding, strategic planning, on-ground activations, and ads planning and direction — with no one else to hand the harder parts to. Took it to breakeven.
Digital Marketing certification, Digital Scholar.
I've never had the luxury of someone else owning the hard parts. That's less a constraint and more how I actually like to work.